Coopers Brewery orders additional Kegs
to keep up with market demand

Tim Cooper, the Managing Director of the Coopers Brewery has stated, that the huge market demand for the brewery´s Pale Ale product has forced the brewery for an extra 350,000 litres of additional keg storage...

The South Australian Coopers Brewery, based in Leabrook has ordered a number of 7000 additional beer kegs in order to meet the rising demands for its beer tap products.

The order, being worth around 1 million australian dollars has been givent to the Belgian keg producer Comet and is more than double of the previous year’s order. In total this will increase the number of beer kegs that the Coopers Brewery has in market circulation to about 40,000 pieces. All of these kegs are being filled and palletised at the Coopers brewery keg filling location at Leabrook.

The Managing Director of the Coopers Brewery, Dr. Tim Cooper,  has stated, that the huge market demand for the brewery´s Pale Ale product has forced the brewery for an extra 350,000 litres of additional keg storage.

There has been quite an increase for Coopers beer on tap and hotel managers as well as bar patrons cannot get enough Pale Ale delivered. To meet up with this fast rising beer demand, the investment into additional keg containers has become more than necessary.

Whilst Pale Ale enjoyed sales on a record level during the previous summer the demand for the brewry´s best selling Australian brands has also remained strong durning the winter season. As Mr. Cooper said, sometimes, the keg filling line in Leabrook is working all around the clock in order to meet up with the high market demands.

An increasing number of hotels are now putting Cooper’s beers on tap. And this is a strong trend, especially in the country regions, forced by the increasing demand from beer consumers.

Every year it becomes necessary for Coopers to replace about 3% of the keg containers for quality reasons - which happens automatically when the kegs fail to pass through the keg container quality control devices.

At the beginning the plan was to order 3,000 kegs. However, due to the increasing market demand the order was quickly upgraded to a total of 7,000 keg units.

During the previous summer Pale Ale sales increased at more than 25 per cent. At the same time bulk and keg beer sales went up by 17 per cent, correspondingly, as Coopers Pale Ale in it´s majority is consumed from this container type.

“It went up instantly and we had to more than double the amount of kegs to come back from the market. With the additional order we had tried to give ourselves a bit of space for breathing" a brewery official reported.

In the meantime, the Coopers Brewery has also sent its first bulk shipment of it´s famous Pale Ale beer brand to London for market testing. As a result Coopers Pale Ale sales in England showed to be very successful and far above the brewery´s expectations.

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